Product market fit: A founder’s guide to doing it yourself
Some ideas are objectively good. Wrong. No matter how innovative or inventive your product might be, if no one wants it, it’s pointless. One of the biggest moments in starting a business is finding product market fit. It’s a phrase tossed around in startupland—except unlike some of the watery jargon you’ll come across as a […]
What is a functional organisational structure?
Ever felt the buzz from watching a live orchestra? Strings, percussion, brass, and woodwind sections, each playing their unique tune, yet together creating a mesmerising symphony. This is a great analogy for how a functional organisation works. Embraced by many larger companies and fast-growing scaleups, functional organisational structures are designed for maximum efficiency across potentially […]
Onboarding and integrating your CMO into the company
So you’ve hired your dream CMO—here’s how to set them up for success at the company Given the seniority of their position, correctly onboarding your CMO is so important. Different companies will have different approaches, from the ‘sink or swim’ approach of launching them straight into the role to see how they’re doing, to more […]
How to hire a CMO
In the first of this series of hiring top talent for your C-suite, we dive into the best ways to define, find and hire, a Chief Marketing Officer. In the early days of a startup, as a founder, you’ll likely take on much of the responsibility for early growth and marketing efforts of a startup. […]