Christian Demers has joined the fast-growing DTC brand as MD USA where he was placed by leadership and executive search firm Vine Talent.
As one of the most respected DTC marketers in Europe, this is a high-profile placement into the company and marks an exciting new chapter in the companies growth story.
Christian brings a wealth of DTC and global FMCG experience from both sides of the Atlantic, obtained at Dollar Shave Club, MOO, ZipCar, and Johnson & Johnson.
Air Up is an F&B DTC brand that is the world’s only drinking system that gives water flavour entirely by scent. They have recently raised an €18m Series A investment round led by PepsiCo. Frank Thelen was an early investor.
Joshua Shrive, Founder & Director at Vine Talent, who led the search, commented “It was a pleasure representing both Christian and Air Up, I’m confident this is a great fit for both parties and hope it will become a successful partnership over the next couple of years”.
